H&M's 2018 Conscious Collection is Already Selling Out

On April 19, H&M launched in 2018 Conscious Collection to the international community with the help of model and founder of Every Mother Counts, Christy Turlington Burns.

The collection, now in its seventh season, features new sustainable materials recycled silver and ECONYL®, a 100% regenerated fiber from fishnets and other nylon waste to their artillery of sustainable materials that includes TENCEL™, recycled polyester, organic linen and cotton.

The collection was released on the toes of the release of H&M group’s 2017 sustainability report; The annual publication highlights the work that is being done to remedy the ongoing perils of the fast-fashion industry within its brands including H&M, H&M Home, Arket, Cheap Monday, Cos, & other stories, Weekday and Monki.

Highlights of the report include H&M group’s goals for the major fashion house.

  • be fully circular by 2030

  • suppliers covering 50% of the production volume to have wage management systems in place

  • all materials used to be recycled or sustainably sourced by 2030

“Everyone loves fashion, but the way we are using resources today, we would need two planets by 2030,” said Anna Gedda, head of sustainability, H&M group.

In 2017, H&M group collected over 18 tonnes of recycled textiles, the equivalent of 89 million t-shirts. Full report is available here.  

To shop the collection, click here.



Long Linen Blend Dress





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Lyocell and Silk Dress