Gucci Goes Fur Free

Gucci CEO Marco Bizzarri has announced the luxury brand will join the Fur-Free Alliance starting with the spring/summer 2018 collection.

"Technology is now available that means you don't need to use fur. The alternatives are luxurious. There is just no need," Bizzarri told Vogue." 

Photo courtesy of YouTube/Gucci

Photo courtesy of YouTube/Gucci

The new fur-free policy will include mink, coyote, raccoon dog, fox, rabbit, and karakul (also known as Swakara, Persian lamb or astrakhan), and all others species bred or caught for fur. According to Reuters, there are an estimated 100 million animals slaughtered every year in the name of fashion- that is one every three seconds.

The Humane Society of the U.SLAV, and more than 40 animal rights organizations, have been working with luxury fashion retailers to end the fur trade completely.

“Gucci's decision will radically change the future of fashion. Respect for animals is becoming more entrenched in people’s values and the great names of fashion are gradually implementing social responsibility policies to reflect that," stated Simone Pavesi, the manager of animal-free fashion for LAV, in a blog post for the Humane Society of the U.S. "As fashion becomes more and more ethical, supply chains that revolve around animals will be a thing of the past.”