Shoe Envy: adidas and Parley's Latest Innovation
Together, adidas and Parley are on a quest for fashion innovation.
For the first time, adidas is using Parley Ocean Plastic™ to reboot the Originals line- first designed in the 1990’s- with a new, innovative sneaker. The EQT Support ADV is a custom, one-piece sneaker that is partially knitted with the up-cycled waste and is available to two new colors for men. For women, the Ultraboost x Parley Shoe designed by Stella McCartney is still available after its release in summer 2017.
Created by Parley For the Oceans, Parley Ocean Plastic™ is sourced from beaches and coastal communities and turned into a fiber that can be used for knits. The creation of this unique fiber is just one step of Parley’s A.I.R. Strategy: Avoid plastic wherever possible, Intercept plastic waste and then Redesign the plastic economy. Parley’s ongoing mission is to addresses the fast-growing and global threat of plastic pollution based on the belief that plastic is a “design failure," one that can only be solved if we reinvent the material itself.
That’s where adidas comes in.
By partnering with a retail giant to build shoes in a new way, Parley continues its strategy to rebuild consumer relationship with plastic in order to save the oceans we depend on.
Learn more about their many initiatives by visiting Parley For The Oceans and watch the collaboration video below.